Why is responsive design important for Google rankings?

Responsive style has been an good idea for optimum user expertise for a while, it's currently additionally vital for search engine optimization. this is often as a result of Google recently announced a change within the approach that they'll rank search results on mobile devices. This variation implies that sites that are mobile friendly are going to be prioritised over those who aren't. This could have a big result on traffic to your business web site, particularly because the range of individuals using different mobile devices like smartphones and tablets to search is continually increasing. There’s variety of the way to make sure your web site is mobile friendly, together with making a separate mobile web site. However, we tend to suggest a implementing a responsive site over a separate mobile site, and Google additionally recommends employing a responsive design. the explanations for this include:

Responsive sites guarantee consistency. A responsive web site makes it easier to make sure each sites are consistent and up to date. Having a separate web site for mobile users means that you wish to manage and update the content on 2 websites. Responsive sites work on a lot of devices. The quantity of devices used to access the web is growing, and that they are available in all totally different shapes and sizes. Whereas a mobile web site is often found out to figure on certain screen sizes, a responsive web site is that the best way to guarantee as several users as possible have a consistent experience.

Responsive sites have one universal resource locator. Users on a responsive web site go to the same web address. This is often less confusing for guests and that they can invariably be within the right place.Responsive sites are better for search engine optimization. Additionally to those new changes, responsive sites have already got variety of SEO advantages as opposed to separate mobile sites. Responsive web sites are easier to index therefore Google are likely to index a lot of your site.

What's happening recently?

From 21st April 2015 Google began prioritising mobile friendly sites in their search results. If your web site isn’t mobile friendly it's less likely to get shown. Google perpetually makes changes to their algorithmic rule, therefore is feasible that at some stage non-mobile friendly sites won’t get shown at all. To visualize if your web site is deemed mobile friendly by Google, you'll be able to use their on-line tool. [https://www.google.com/webmasters/tools/mobile-friendly/]

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